Enjoying a Green Apple
Apple (IPod, IPhone, etc) have long been the target of environmentalists for not being too 'green'. Seems that has just changed.
The
company recently released a fairly comprehensive report on their
environmental impact and what they are doing about it. And, in true
Apple fashion, they are telling their story in a pretty way.
The Apple environment web pages
take you through every stage of their operations and subsequent
environmental impact, from manufacturing to transportation to product
use. Their apparent reporting transparency on five key environmental
impacts is impressive - climate change, energy efficiency, material
efficiency, restricted substances and recycling.
I have always
regarded Apple as a forward thinking company (who couldn't), despite
being a 'PC' guy for over 25 years. Ok, I admit, I love my IPhone, and
am tempted to make my next laptop a Mac.
Back to the
environment...well done Apple. Someday, I hope all other large and
small companies share their environmental impact to this extent. Keep
it up Mac.